Friday, March 25, 2011

Rim Shield

Working a product development firm, means everyday is a day for problem solving. This is not only in the prototype shop, but it also occurs when creating files for a number of different resources.  Luckily, we have a strong team that work well together in creating solutions for these daily issues.
Rick, the inventor of Rim Shield, came to me with an issue of creating a Solid Works file into a vector file to allow in resolution independent file to be printed at a variety of sizes for an upcoming SEMA show, which is one of the biggest aftermarket shows in the world.  Luckily, with the help of a plastics engineer, I was able to manipulate the native file enough to create the proper vision for his innovative Rim Shield product.

Rick later used this artwork in his marketing campaign to create shirts, stickers and decals. But the most exciting printed piece (to me at least) was a huge banner that was displayed behind the band Cadillac Blue as they performed one evening. Talk about great exposure!

Find out more about the Rim Shield at www.rimshield.com and check it out on Facebook and Twitter!

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